Omnichannel Commerce, One Tax Strategy: Why Automation Is Critical for Cross-Channel Compliance

Join our webinar with EY

Date: Thursday 19th March 2026
Time: 2:00 - 2:45 PM GMT | 3:00 - 3:45 PM CET | 9.00 - 9.45 AM EST


In a world where customers expect seamless shopping experiences across online stores, marketplaces, social platforms, and in-person retail, the complexity of tax compliance has grown exponentially.

Each channel brings its own tax rules, reporting formats, and jurisdictional nuances—creating risk and inefficiency when handled manually.

In our forth webinar in this series with EY, we'll explore why tax automation is not just a back-office convenience, but a critical enabler of compliant, scalable growth across multiple customer touchpoints.

Key discussion points will include:

  • Channel-Specific Tax Challenges: Understand how tax rules vary across webstores, mobile apps, marketplaces, social commerce, and physical retail—and why consistency matters.
  • Unified Tax Strategy Through Automation: Discover how leading brands are using automation to centralize tax calculation and reporting across all sales channels.
  • Real-Time Compliance: Learn how automation helps businesses adapt to jurisdictional changes and emerging mandates such as real-time reporting and e-invoicing.
  • Scalability and Audit Readiness: Find out how automation reduces risk, simplifies reconciliations, and prepares your business for expansion and audit scrutiny.

Whether you're a global retailer or scaling B2B or D2C brands, this session will provide actionable strategies for creating a unified, compliant tax infrastructure across your entire commerce ecosystem.

Who should attend:

  • Tax, Finance, and E-commerce Directors and Managers managing multi-channel operations.
  • Anyone seeking to simplify compliance, eliminate silos, and support omnichannel growth with a future-proof tax strategy.

Speakers:

  • Amy Wilkie - Director of Product, eCommerce, Vertex
  • Gaurav Patney - Director, Indirect Tax, EY 

Other webinars in the Vertex/EY Series:

  • Automating VAT - How digital business models have evolved and what that means for tax 
  • Digital Goods and Services - Why Automation Is Key to Compliance and Scalability (with Zuora)
  • Compliance at Scale – Smarter Systems for E-Commerce & marketplaces

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