Automating Tax for E-commerce & Marketplace Businesses: Why Compliance at Scale Requires Smarter Systems

A webinar with Vertex and EY 

Date: Thursday 26th February 2026
Time: 2:00 - 2:45 PM GMT | 3:00 - 3:45 PM CET | 9.00 - 9.45 AM EST


Tax compliance in B2B and D2C e-commerce has entered a new era—one defined by real-time reporting requirements, complex marketplace facilitator laws, and the need for consistent tax treatment across multiple sales channels.

For Tax, Finance, and E-commerce leaders, managing these challenges manually is no longer feasible—and introduces unnecessary risk as businesses scale globally.

In this webinar, we’ll explore:

  • Why automating tax determination and reporting is now essential for modern e-commerce and marketplace businesses.
  • How automation helps ensure accurate and compliant tax calculation across jurisdictions, supports omnichannel strategies
  • How businesses can keep pace with digital tax authority mandates such as real-time VAT/GST reporting.

Key themes we’ll cover include:

  • Marketplace Facilitator Compliance: Understand how to handle shifting tax liabilities between sellers and platforms, and stay compliant with facilitator laws across the US, EU, and beyond.
  • Real-Time Reporting Readiness: Learn how automation prepares your business for e-invoicing and real-time tax reporting obligations increasingly enforced by global tax authorities.
  • Global Scalability: Support cross-border growth with automated solutions that adapt to local rules and evolving digital tax frameworks.

Led by tax automation specialists, this session will provide practical insights into how leading e-commerce businesses are turning tax automation into a strategic advantage—reducing risk, improving operational efficiency, and enabling global expansion.

Who should attend:

  • Tax, Finance, and E-commerce Directors and Managers at global online retailers
  • B2B, D2C brands, and marketplaces seeking scalable, future-ready tax compliance solutions.
  • Multi-vendor marketplaces looking to reduce risk, increase efficiency, and support global growth through automated tax compliance.

Speakers:

  • Amy Wilkie - Director of Product, eCommerce, Vertex
  • Gaurav Patney - Director, Indirect Tax, EY 

Other webinars in the Series:

  • Automating VAT - How digital business models have evolved and what that means for tax 
  • Digital Goods and Services - Why Automation Is Key to Compliance and Scalability (with Zuora)
  • Omnichannel Commerce – One Tax Strategy

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